Articles

Our articles cover a range of topics on writing for the web. Accessibility is a common focus because not a lot is written on the topic from a writer’s point of view.

Most recent articles

Accessible content for social media

Do you know how to make your social media posts accessible? In this article, we discuss ways to reduce accessibility barriers when writing posts, sharing links, and posting images and video.

Writing content for responsive design

If you’re writing for the web, you’re writing for responsive design. Or you soon will be. In this article, we offer some tips to get your content working well on a range of screen sizes and orientations.

Long descriptions for images – part 2

Long descriptions are text alternatives for complex or detailed images. In this article we look at how to write them by considering some examples that include charts and graphs, maps and plans, infographics, diagrams and technical drawings.

3 useful tools for web writers

One of the great things about the Internet is the range of tools and information now available—often for free. Here are 3 free tools I recommend. They’re simple to use. And they’ll help you write better content for your organisation’s website, intranet or blog.

3 diseases that infect web content

Want clean, healthy web content? Then you’ll need to protect it from 3 common diseases. They’re highly contagious too: if some of your content suffers, it tends to infect the rest. Style guides offer little defence—many web writers copy their colleagues, unwittingly passing on the infection.

Relying on PDF online? 6 reasons to stop

Many organisations are stuck on PDFs. Systems to help us create and manage information in more flexible formats exist. We’re just not using them. Perhaps we don’t realise why we should. We see the cost of change, but we’re blissfully unaware of the cost of locking up content in PDFs.

Haiku for Global Accessibility Awareness Day

Global Accessibility Awareness Day aims to get people talking, thinking and learning about digital accessibility. To mark the occasion we created a set of haiku for web writers, based on the Web Content Accessibility Guidelines.

When is an image ‘purely decorative’?

Accessibility guidelines require us to use ‘purely decorative’ images in ways that let assistive technologies ignore them. Web writers do this by leaving text alternatives blank. This sounds simple enough, but sometimes it’s hard to decide when an image is ‘purely decorative’. In this article we discuss some examples that divide opinion and argue that blank text alternatives are often best.

Clean up your web content with these handy household products

Washing machines come in two basic types: top-loaders and front-loaders. This can present a dilemma for washing machine buyers, who have to make a choice. But web writers can—and should—use both. Top-load and front-load to clean up your content.

Managing distributed publishing – 9 solutions

Some common problems arise when organisations use a distributed publishing model for their website or intranet. In this article, we outline 9 ways you can start managing these problems.

Reducing reliance on PDF documents online

Some organisations publish large amounts of their online content as PDF documents. But PDF is rarely chosen because it’s been assessed as the best format for the content. In this article we discuss ways to reduce reliance on PDF.

Better science writing for the web

Scientists sometimes write content for their organisation’s websites. Some resist advice to write in plain language. Others find it hard to avoid ‘scientese’. This article presents tips from science journal style guides to help persuade and encourage scientists to write more readable science for the web.

User story cards for web writers

Do you or your colleagues have problems knowing where to start when writing for your organisation’s website? Or do you find it hard dealing with different opinions about what you should write or who you’re writing it for? User story cards can help. They’re an easy way to do a little planning to help guide your writing.