Articles

Our articles cover a range of topics on writing for the web. Accessibility is a common focus because not a lot is written on the topic from a writer’s point of view.

Most recent articles

User story cards for web writers

Do you or your colleagues have problems knowing where to start when writing for your organisation’s website? Or do you find it hard dealing with different opinions about what you should write or who you’re writing it for? User story cards can help. They’re an easy way to do a little planning to help guide your writing.

Beyond the content audit

If you want quality online content, you need to do more than a content audit. You need to understand the people and political issues and how to deal with them.

5 tips for writing better microcontent

Microcontent is small-scale content. It usually acts as a label for content that isn’t yet visible on the screen. So it needs to work hard to communicate and connect with users. In this article, we provide 5 tips to get your microcontent into good shape.

Accessibility evaluation for web writers

Web writers should know how to check if their content is accessible. It’s not a difficult skill to learn, and a few simple tools will help. In this article, we discuss evaluating content against the Web Content Accessibility Guidelines 2.0.

Text alternatives for images with captions

Web writers must provide a text alternative for informative or functional images. But what should you do when the image also needs a caption? In this article we discuss the options.

A-Z of better web writing

If you want to write better web content, here’s an A-Z that should help. It covers attributes of quality content and other issues web writers should be aware of.

3 idioms reveal the truth about university websites

I’ve worked on Australian university websites for the past 18 years, in internal roles and as a consultant. I’ve met some great people and seen the potential to do great work. But I’ve also the same problems again and again. Three simple idioms capture them well.

Don’t let your CMS wreck your content – part 1

Content management systems (CMS) make publishing and managing web content easier. But some systems have limiting features, or are set up in ways that aren’t helpful. In this article, we look at page titles and CMS behaviour to watch out for.

Writing for the web versus print

Good writing is good writing, regardless of the medium. So what makes writing for the web different to writing for print? In this article, we discuss one key difference—technical knowledge.

7 Cs of quality web content

If you want to write better content for your website, intranet or blog, aim for these 7 qualities. They’re based on the classic ‘7 Cs of communication’, reworked for communicating online.

Is your content fit for social media linking?

You need to produce useful, quality content if you want it shared on social media channels. But are you aware of how your pages look when someone shares a link to them? In this article we provide some tips on making sure your content is labelled well for social media link sharing.