Articles

Our articles cover a range of topics on writing for the web. Accessibility is a common focus because not a lot is written on the topic from a writer’s point of view.

Most recent articles

The trouble with page titles

Writing good page titles is challenging. With only 60-70 characters we have to do so much: good SEO and labelling for search results, bookmarks and other browser tools. The real trouble with page titles is that we don’t give them enough attention.

Getting the planning process right

Web writers sometimes say there’s no point planning content for a web page. They say content approvers made so many changes that any planning time would just be wasted. Sounds reasonable, except there’s a flaw in the logic.

Content still king? Not in WCAG 2.0

As web content specialists, we find the new accessibility guidelines disappointing. They do little to foster quality content. In fact, they’re weaker on content standards than the earlier version.

Don’t publish online just because you can

Publishing content online is fast, cheap and easy. That’s one of the great things about the web, but also one of its downsides. Many websites heave and groan under the weight of too much low value content. Sadly, their users do too.

Know your purpose before you start writing

I’ve been reviewing and editing a lot of web content lately, produced by staff who are not professional writers. Lack of planning has been a key problem. This results in content that lacks a focus or clear purpose.

Two words that need to go under

Should I blame journalists for the overuse of these two awful words: ‘undertake’ and ‘undergo’? They’re in news headlines and TV news stories every day. But they’re also lurking on the web. Here’s how to avoid using them in your online content.