Writing good page titles is challenging. With only 60-70 characters we have to do so much: good SEO and labelling for search results, bookmarks and other browser tools. The real trouble with page titles is that we don’t give them enough attention.
Most recent articles
Web writers sometimes say there’s no point planning content for a web page. They say content approvers made so many changes that any planning time would just be wasted. Sounds reasonable, except there’s a flaw in the logic.
As web content specialists, we find the new accessibility guidelines disappointing. They do little to foster quality content. In fact, they’re weaker on content standards than the earlier version.
Publishing content online is fast, cheap and easy. That’s one of the great things about the web, but also one of its downsides. Many websites heave and groan under the weight of too much low value content. Sadly, their users do too.
I’ve been reviewing and editing a lot of web content lately, produced by staff who are not professional writers. Lack of planning has been a key problem. This results in content that lacks a focus or clear purpose.
Should I blame journalists for the overuse of these two awful words: ‘undertake’ and ‘undergo’? They’re in news headlines and TV news stories every day. But they’re also lurking on the web. Here’s how to avoid using them in your online content.