Microcontent is small-scale content. It usually acts as a label for content that isn’t yet visible on the screen. So it needs to work hard to communicate and connect with users. In this article, we provide 5 tips to get your microcontent into good shape.
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If you want to write better content for your website, intranet or blog, aim for these 7 qualities. They’re based on the classic ‘7 Cs of communication’, reworked for communicating online.
If you’ve ever watched people read online, you’ll know they often don’t read closely. Most people scan-read a lot of the time. In our usability studies, they tell us they skim because they just want the information they need. They can’t be bothered with the rest.