Content design

A series of articles on designing content so that it works well on screen, and across a range of devices.

Most recent articles

Writing content for responsive design

If you’re writing for the web, you’re writing for responsive design. Or you soon will be. In this article, we offer some tips to get your content working well on a range of screen sizes and orientations.

Clean up your web content with these handy household products

Washing machines come in two basic types: top-loaders and front-loaders. This can present a dilemma for washing machine buyers, who have to make a choice. But web writers can—and should—use both. Top-load and front-load to clean up your content.

5 tips for writing better microcontent

Microcontent is small-scale content. It usually acts as a label for content that isn’t yet visible on the screen. So it needs to work hard to communicate and connect with users. In this article, we provide 5 tips to get your microcontent into good shape.

A-Z of better web writing

If you want to write better web content, here’s an A-Z that should help. It covers attributes of quality content and other issues web writers should be aware of.

7 Cs of quality web content

If you want to write better content for your website, intranet or blog, aim for these 7 qualities. They’re based on the classic ‘7 Cs of communication’, reworked for communicating online.

Info and relationships – accessibility for web writers

Use HTML tags to identify certain types of information and show content structure. For instance, headings need the appropriate heading-level tags to reflect the heading hierarchy. In this article, we outline the HTML tags web writers need to know how to use.

The 5 Es of content usability

I’ve long been a fan of Whitney Quesenbery’s 5 Es of usability. They’re a great way to explain usability to clients, designers and developers. I think the 5 Es can also help us explain content usability.