We had a haiku poetry lover in one of our recent web writing workshops. She tweeted some great haikus during the session that inspired us and others to write a few.

Our haikuHaiku

Graphical versions are now on Pinterest.

Too many long words
Even longer sentences
Turn web readers off

Chunk into topics
Then label with clear headings
Help the scan reader

To click on a link
And get the answer straight up
That’s great web content!

Graphics need ALT text
So everyone can access
Your content online

Label links clearly
‘Click here’, ‘read more’, ‘this web page’
They’re just too opaque

Clear, direct language
Jargon-free, no acronyms
Makes reading easy

Online, less is more
Less clutter, less verbiage
Get straight to the point

Your website is not
A huge filing cabinet
Don’t treat it as one!

Do you plan, then write?
Or is your online content
Rushed and unfocussed?

On the web, waffle
Is a waste of time and space
Be direct, concise.

No one wants to read
Your jargon, your acronyms
Your long sentences

Does your CMS
Frustrate content governance
With complex workflows?

You use PDF
To help your users—never
To save yourself time

Captioned video
Benefits beyond #a11y
Quiet use at work!

Key words are not just
For search engines. They attract
Users’ attention

Choose words carefully
Prefer short, familiar words
People understand

Don’t assume you should
Write like your colleagues. Check your
Web writing style guide

Tempted to publish
PDF? Stop. Consider
What’s best for users

Does your page title
Label your content well for
Search? Social linking?

Mark up your headings
With heading tags that reflect
The content structure

Use dot points to make
Important points visible
Else just use commas

Are your headings like
Signposts, showing what’s ahead
Helping your users?

Tag table headers
So screen reader users can
Make sense of data

More haiku for Global Accessibility Awareness Day

Your haiku

Haiku from @HaikuGirlOz

What your users want
Carefully planned to answer
Their questions — not yours!”

Haiku from by @Mr0wka18

Poorly written text
A lost opportunity
To communicate

Are your web pages
Full of jargon your readers
May not understand?

Like names of places
Links point to destinations
Where is this place called ‘More’?

Links should be helpful
Be thoughtful when you write them
So they don’t confuse

Such clever headings!
But are they full of meaning
Just as they should be?

It’s impossible
To quickly scan web pages
Without good headings

As soon as you claim
To ‘leverage’ and ‘win-win’
I just stop reading

Like a perfect pair
My image and its ALT text
Complete each other