Web writing for managers

A seminar-style briefing for managers, content owners and content approvers.

Offered as an in-house seminar only.

The most common feedback we get from our web writing workshop is “I wish my manager had heard this”. Writers are often frustrated when content owners or approvers are not aware of good practices for online content design. This seminar aims to change all that.

Topics covered

This 45-minute seminar provides an overview of:

  • How people read online and how this should affect an organisation’s approach to web content
  • Designing and structuring content to look inviting on any device
  • Writing clearly and concisely so people can and will read your content
  • Ensuring your content is accessible to people with disabilities.

Who should attend?

This seminar is aimed at senior staff who approve the publication of online content.

Staff who need to plan and write content should instead attend our full-day web writing workshop.