Articles

Our articles cover a range of topics on writing for the web. Accessibility is a common focus because not a lot is written on the topic from a writer’s point of view.

Most recent articles

Better science writing for the web

Scientists who write content for their organisation’s websites might resist advice to write in plain language. Some find it hard to avoid ‘scientese’. This article shows advice from science journal style guides to encourage scientists to write more readable science for the web.

User story cards for web writers

User story cards can help you identify your users and their tasks. They’re an easy way to do a little planning to help guide your writing.

Beyond the content audit

If you want quality online content, you need to do more than a content audit. You need to understand the people, process and cultural issues that resulted in poor content.

5 tips for writing better microcontent

Microcontent is small-scale content often acting as a label for content that isn’t visible on the screen. It needs to work hard to communicate and connect with users. We discuss 5 tips to get your microcontent into good shape.

Accessibility evaluation for web writers

Web writers should know how to check if their content is accessible. It’s not a difficult skill to learn, and a few simple tools will help. In this article, we discuss evaluating content against the Web Content Accessibility Guidelines 2.0.

A-Z of better web writing

If you want to write better web content, here’s an A-Z that should help. It covers attributes of quality content and other issues web writers should be aware of.

Don’t let your CMS wreck your content – part 1

Content management systems (CMS) make publishing and managing web content easier. But some systems have limiting features, or are set up in ways that aren’t helpful. In this article, we look at page titles and CMS behaviour to watch out for.

Writing for the web versus print

Good writing is good writing, regardless of the medium. So what makes writing for the web different to writing for print? In this article, we discuss one key difference — technical knowledge.

7 Cs of quality web content

If you want to write better content for your website, intranet or blog, aim for these 7 qualities. They’re based on the classic ‘7 Cs of communication’, reworked for communicating online.

Is your content fit for social media linking?

Are you aware of how your pages look when someone shares a link to them on social media? In this article we provide some tips on making sure your content is labelled well for social link sharing.