If you’ve ever watched people read online, you’ll know they often don’t read closely. Most people scan-read a lot of the time. They just want the information they need. They can’t be bothered with the rest.
Most recent articles
Writing good page titles seems challenging with only 60-70 characters to use. But the real trouble with page titles is we don’t give them enough attention.
Web writers sometimes say there’s no point planning content. Content approvers make so many changes that planning time is wasted. Sounds reasonable, except there’s a flaw in the logic.
The new accessibility guidelines are disappointing. They do little to foster quality content. They seem weaker on content standards than the earlier version.
Publishing content online is fast, cheap and easy. That’s one of the great things about the web, but also one of its downsides. Many websites heave and groan under the weight of too much low value content. Sadly, their users do too.
Lack of planning leads to content that lacks a focus or clear purpose. Asking the right questions before you start writing will help you write better content.
Should I blame journalists for the overuse of these two awful words: ‘undertake’ and ‘undergo’? They’re in news headlines and TV news stories every day. But they’re also lurking on the web. Here’s how to avoid using them in your online content.