Findability

A series of articles looking at issues that affect the ways people find information online. Includes tips on writing page titles, metadata and link text. Covers search and other ways people try to find information.

Most recent articles

3 useful tools for web writers

Here are 3 free tools that are simple to use. They’ll help you write better content for your organisation’s website, intranet or blog.

5 tips for writing better microcontent

Microcontent is small-scale content often acting as a label for content that isn’t visible on the screen. It needs to work hard to communicate and connect with users. We discuss 5 tips to get your microcontent into good shape.

Don’t let your CMS wreck your content – part 1

Content management systems (CMS) make publishing and managing web content easier. But some systems have limiting features, or are set up in ways that aren’t helpful. In this article, we look at page titles and CMS behaviour to watch out for.

Writing for the web versus print

Good writing is good writing, regardless of the medium. So what makes writing for the web different to writing for print? In this article, we discuss one key difference — technical knowledge.

The trouble with page titles

Writing good page titles seems challenging with only 60-70 characters to use. But the real trouble with page titles is we don’t give them enough attention.