Here are 3 free tools that are simple to use. They’ll help you write better content for your organisation’s website, intranet or blog.
Findability
A series of articles looking at issues that affect the ways people find information online. Includes tips on writing page titles, metadata and link text. Covers search and other ways people try to find information.
Most recent articles
3 useful tools for web writers
5 tips for writing better microcontent
Microcontent is small-scale content often acting as a label for content that isn’t visible on the screen. It needs to work hard to communicate and connect with users. We discuss 5 tips to get your microcontent into good shape.
Don’t let your CMS wreck your content – part 2
A CMS can create problems for your content if you let it generate file names or text alternatives for images. This article discusses system behaviour to watch out for.
Don’t let your CMS wreck your content – part 1
Content management systems (CMS) make publishing and managing web content easier. But some systems have limiting features, or are set up in ways that aren’t helpful. In this article, we look at page titles and CMS behaviour to watch out for.
Writing for the web versus print
Good writing is good writing, regardless of the medium. So what makes writing for the web different to writing for print? In this article, we discuss one key difference — technical knowledge.
Link purpose – accessibility for web writers
Write links that clearly describe their purpose or content. Meaningful links are vital for making content more accessible to people with disabilities.
Page titles – accessibility for web writers
Write a descriptive title for your web pages and any documents you publish online. You’ll help people find your content if your title is meaningful to them.
The trouble with page titles
Writing good page titles seems challenging with only 60-70 characters to use. But the real trouble with page titles is we don’t give them enough attention.