A series of articles on planning before writing content. Tackles the problems that stem from short time-lines and the use of non-professional writers within large organisations.

Most recent articles

User story cards for web writers

User story cards can help you identify your users and their tasks. They’re an easy way to do a little planning to help guide your writing.

Getting the planning process right

Web writers sometimes say there’s no point planning content. Content approvers make so many changes that planning time is wasted. Sounds reasonable, except there’s a flaw in the logic.