User story cards can help you identify your users and their tasks. They’re an easy way to do a little planning to help guide your writing.
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Web writers sometimes say there’s no point planning content. Content approvers make so many changes that planning time is wasted. Sounds reasonable, except there’s a flaw in the logic.
Lack of planning leads to content that lacks a focus or clear purpose. Asking the right questions before you start writing will help you write better content.