10 tips for web writers
- Only use PDF when it’s the best format
Don’t use PDF just because it’s faster or easier for you. Avoid PDF when it’s the sole format for content that will be used online. PDF is great for print versions or distributing content intended for use offline.
- Link from a ‘gateway’ page
Provide a summary or description of the content within the PDF unless it’s just a print version. Direct links and search engines to the gateway page rather than the PDF.
- Identify the content and format
Write a meaningful title and set the title as the window name. Link to the document with a clear label that includes a file format and size warning.
- Offer download options
For large documents, offer a set of smaller downloads as well as a single download. Link to each part clearly, providing a summary of the contents if needed.
- Ensure reader compatibility
Save to an earlier version of PDF for wider compatibility with the free reader. Avoiding locking text copying or printing.
- Support navigation
In long documents, use a linked table of contents (or bookmarks with the initial view set to show the bookmarks panel). Make links out of the document look and behave like links. Don’t underline text that isn’t a link.
- Avoid large images
If the content is published only as PDF, avoid large decorative images. If used, set initial view to show the pages panel.
- Avoid print layouts
If the content is published only as PDF, use layouts that will still work well on screen. If horizontal layout is used, set initial view to fit page.
- Tag for accessibility
If the content is published only as PDF, ensure the document is tagged for accessibility. It must have properly tagged structure, appropriate tab and reading order, text alternatives for images, and the default language must be set.
- Test for accessibility
Test tagged PDF documents to ensure the tagging is correct, and fix any problems found.
Last updated: 13 July, 2014