Too many long words / Even longer sentences / Turn web readers off
Chunk into topics / Then label with clear headings / Help the scan reader
To click on a link / And get the answer straight up / That’s great web content!
Graphics need ALT text / So everyone can access / Your content online
Label links clearly / ‘Click here’, ‘read more’, ‘this web page’ / They’re just too opaque
Clear, direct language / Jargon-free, no acronyms / Makes reading easy
Online, less is more / Less clutter, less verbiage / Get straight to the point
Your website is not / A huge filing cabinet / Don’t treat it as one!
Do you plan, then write? / Or is your online content / Rushed and unfocused?
On the web, waffle / Is a waste of time and space / Be direct, concise.
No one wants to read / Your jargon, your acronyms / Your long sentences
Does your CMS / Frustrate content governance / With complex workflows?
You use PDF / To help your users — never / To save yourself time
Captioned video / Benefits beyond #a11y / Quiet use at work
Key words are not just / For search engines. They attract / Users’ attention
Choose words carefully / Prefer short, familiar words / People understand
Don’t assume you should / Write like your colleagues. Check your / Web writing style guide
Tempted to publish / PDF? Stop. Consider / What’s best for users
Does your page title / Label your content well for / Search? Social linking?
Mark up your headings / With heading tags that reflect / The content structure
Use dot points to make / Important points visible / Else just use commas
Are your headings like / Signposts, showing what’s ahead / Helping your users?
Tag table headers / So screen reader users can / Make sense of data
Haiku from @HaikuGirlOz
What your users want / Carefully planned to answer / Their questions — not yours!
Haiku from by @Mr0wka18
Poorly written text / A lost opportunity / To communicate
Are your web pages / Full of jargon your readers / May not understand?
Like names of places / Links point to destinations / Where is this place called ‘More’?
Links should be helpful / Be thoughtful when you write them / So they don’t confuse
Such clever headings! / But are they full of meaning / Just as they should be?
It’s impossible / To quickly scan web pages / Without good headings
As soon as you claim / To ‘leverage’ and ‘win-win’ / I just stop reading
Like a perfect pair / My image and its ALT text / Complete each other