Writing for the web

What you'll learn

Consistent with the Web Content Accessibility Guidelines 2.1 and the Australian Government’s Style Manual and Content Strategy Guide.

Comprehensive course content

1. Users’ online reading behaviour

  • Context and motivation for reading online
  • Common behaviours
  • Digital and literacy skills
  • People with disabilities

2. Publish useful content

  • Avoid ROT (redundant, outdated, trivial content)
  • Plan before you write
  • Maintain existing content

3. Make content findable

  • How people find and re-find content online
  • On-page SEO and beyond
  • Keywords
  • Titles
  • Meta descriptions
  • Folder and file names

4. Design scannable content

  • Organisation
  • Headings
  • Paragraphs
  • Lists
  • Links
  • Tables

5. Write readable content

  • Tone of voice and scale of register
  • Word choice
  • Abbreviations
  • Sentences
  • Active and passive voice
  • Hidden verbs
  • Personal pronouns
  • Noun strings
  • Concise writing

6. Create accessible content

  • Legal context in Australia
  • Overview of Web Content Accessibility Guidelines 2.1
  • Text alternatives (short, long, null)
  • Colour
  • Contrast (text, images)
  • Images of text

What our participants say

  • These training sessions ... were incredibly well received by the business with many participants commenting as to how much they enjoyed them and learnt.

    Amanda
    Acting Branch Manager, Civil Aviation Safety Authority

  • I highly recommend this course to anyone writing for the web who wants to build their skills.

    Mark
    Nursing and Midwifery Health Program Victoria

  • Melissa delivers the lessons in a way that makes them completely relatable in the real world - something missing from other courses I've done.

    Deb
    Writer/Editor, Content Monkey