Our articles cover a range of topics on writing for the web. Accessibility is a common focus because not a lot is written on the topic from a writer’s point of view.

Long descriptions for images - part 2

Long descriptions are text alternatives for complex or detailed images. In this article we look at some examples: charts and graphs, maps and plans, infographics, diagrams and technical drawings.

When is an image 'purely decorative'?

Accessibility guidelines require us to let assistive technologies ignore 'purely decorative' images. Sounds simple enough, but sometimes it's hard to decide when an image is purely decorative. In this article we argue that blank text alternatives are often best.

Better science writing for the web

Scientists who write content for their organisation's websites might resist advice to write in plain language. Some find it hard to avoid 'scientese'. This article shows advice from science journal style guides to encourage scientists to write more readable science for the web.

Beyond the content audit

If you want quality online content, you need to do more than a content audit. You need to understand the people, process and cultural issues that resulted in poor content.

5 tips for writing better microcontent

Microcontent is small-scale content often acting as a label for content that isn’t visible on the screen. It needs to work hard to communicate and connect with users. We discuss 5 tips to get your microcontent into good shape.

7 Cs of quality web content

If you want to write better content for your website, intranet or blog, aim for these 7 qualities. They're based on the classic '7 Cs of communication', reworked for communicating online.