Writing for the web course

Learn design and writing techniques to help you bring your content to life and engage your readers.

Offered as a public course, webinar series, or in-house.

Suitable for anyone who writes for their organisation’s website or intranet. Ideal for web writers, editors and content managers, but also relevant for subject matter experts and content approvers.

We offer this training online via webinar, in-house anywhere in Australia, and as public workshops organised by Vision Australia.

Great resources

Whether you do this training online or face-to-face you’ll get:

  • printed booklet of workshop notes including checklists to help you apply what you’ve learned
  • electronic presentation materials, including all the ‘before and after’ examples we use during the training
  • online exercises to develop your skills
  • templates, cheat sheets, writing tips and more that you can download from our website and share with your team.

Experienced facilitator

Dey Alexander has over 20 years web experience, working on online content since the web began. She’s consulted to a wide range of organisations and worked on numerous web projects.

Comprehensive course content

The course has 6 content modules (some are combined in the webinar version). Most modules include an exercise.

  1. Users’ online reading behaviour, covering:
    • five common online reading behaviours
    • behaviours of teens, young adults and seniors
    • how disabilities can affect the way people read online.
  2. Publishing useful content, covering:
    • planning process
    • identifying your target audience and understanding their information needs
    • managing content over time.
  3. Making content findable, covering:
    • how people find and re-find content online
    • content elements that findability
    • labelling and describing content to improve findability.
  4. Designing scannable content, covering:
    • organisation and structure
    • headings
    • paragraphs
    • lists
    • tables
    • links.
  5. Writing readable content, covering:
    • style and register
    • word choice
    • sentences
    • verbs (active/passive voice, nominalisations)
    • personal pronouns
    • noun strings
    • concise writing.
  6. Creating accessible content, covering:
    • overview of Web Content Accessibility Guidelines 2.0
    • six guidelines for images (alt text, colour, contrast, images of text, flashing images, consistent use of icons).

Comments from some of our participants

  • The examples were well chosen and made the ‘theory’ come to life
  • Very comprehensive – loved the exercises
  • Enjoyed being involved in presenting some of the training. If I did it again, I’d still get something out of it
  • Practical, no nonsense approach. Covered exactly what I was looking for and was pitched at the right level
  • Practical notes, backed up with examples and further reading
  • Very thought-provoking and great use of real examples
  • Incredibly useful. Everyone writing for the web should know this stuff
  • Make it compulsory for anyone who writes for the web!