Writing for the web

Learn design and writing techniques to bring your content to life and engage your readers.

Live online training for individuals or groups.

Suitable for anyone who writes for their organisation’s website or intranet. Ideal for communicators, web writers, editors and content managers, but also relevant for subject matter experts.

Consistent with the Web Content Accessibility Guidelines 2.1 and the Australian Government’s Style Manual and Content Strategy Guide.

Comprehensive course content

1. Users’ online reading behaviour

  • Context and motivation for reading online
  • Common behaviours
  • Digital and literacy skills
  • People with disabilities

2. Publish useful content

  • Avoid ROT (redundant, outdated, trivial content)
  • Plan before you write
  • Maintain existing content

3. Make content findable

  • How people find and re-find content online
  • On-page SEO and beyond
  • Keywords
  • Titles
  • Meta descriptions
  • Folder and file names

4. Design scannable content

  • Organisation
  • Headings
  • Paragraphs
  • Lists
  • Links
  • Tables

5. Write readable content

  • Tone of voice and scale of register
  • Word choice
  • Abbreviations
  • Sentences
  • Active and passive voice
  • Hidden verbs
  • Personal pronouns
  • Noun strings
  • Concise writing

6. Create accessible content

  • Legal context in Australia
  • Overview of Web Content Accessibility Guidelines 2.1
  • Text alternatives (short, long, null)
  • Colour
  • Contrast (text, images)
  • Images of text

Comments from some of our participants

The examples were well chosen and made the ‘theory’ come to life.

Very comprehensive — loved the exercises.

Enjoyed being involved in presenting some of the training. If I did it again, I’d still get something out of it.

Practical, no nonsense approach. Covered exactly what I was looking for and was pitched at the right level.

Practical notes, backed up with examples and further reading.

Very thought-provoking and great use of real examples.

Incredibly useful. Everyone writing for the web should know this stuff.

Make it compulsory for anyone who writes for the web!