Suitable for anyone who writes for their organisation’s website or intranet. Ideal for web writers, editors and content managers, but also relevant for subject matter experts and content approvers.
We offer this training online via webinar, in-house anywhere in Australia, and as public workshops organised by Vision Australia.
Great resources
Whether you do this training online or face-to-face you’ll get:
- printed booklet of workshop notes including checklists to help you apply what you’ve learned
- electronic presentation materials, including all the ‘before and after’ examples we use during the training
- online exercises to develop your skills
- templates, cheat sheets, writing tips and more that you can download from our website and share with your team.
Experienced facilitator
Dey Alexander has over 20 years web experience, working on online content since the web began. She’s consulted to a wide range of organisations and worked on numerous web projects.
Comprehensive course content
The course has 6 content modules (some are combined in the webinar version). Most modules include an exercise.
- Users’ online reading behaviour, covering:
- common online reading behaviours
- power users versus less confident users
- reading behaviour of people with disabilities.
- Publishing useful content, covering:
- planning before you write
- maintaining existing content.
- Making content findable, covering:
- how people find and re-find content online
- content elements that affect search engine optimisation and findability
- labelling and describing content to improve findability.
- Designing scannable content, covering:
- organisation and structure
- headings
- paragraphs
- lists
- tables
- links.
- Writing readable content, covering:
- tone of voice and scale of register
- word choice
- abbreviations
- sentences
- active voice
- hidden verbs
- personal pronouns
- noun strings
- concise writing.
- Creating accessible content, covering:
- legal framework related to disability discrimination in Australia
- overview of Web Content Accessibility Guidelines 2.1
- key guidelines for web writers.
Comments from some of our participants
- The examples were well chosen and made the ‘theory’ come to life
- Very comprehensive – loved the exercises
- Enjoyed being involved in presenting some of the training. If I did it again, I’d still get something out of it
- Practical, no nonsense approach. Covered exactly what I was looking for and was pitched at the right level
- Practical notes, backed up with examples and further reading
- Very thought-provoking and great use of real examples
- Incredibly useful. Everyone writing for the web should know this stuff
- Make it compulsory for anyone who writes for the web!