Suitable for anyone who writes for their organisation’s website or intranet. Ideal for web writers, editors and content managers, but also relevant for subject matter experts.
Consistent with the Web Content Accessibility Guidelines 2.1 and the Australian Government’s Content Guide and Content Strategy Guide.
Comprehensive course content
1. Users’ online reading behaviour
- Common behaviours
- Digital and literacy skills
- People with disabilities that affect their use of the web
2. Publish useful content
- Avoid ROT (redundant, outdated, trivial content
- Plan before you write
- Maintain existing content
3. Make content findable
- How people find and re-find content online
- On-page SEO and beyond
- Keywords
- Titles
- Meta descriptions
- Folder and file names
4. Design scannable content
- Structure
- Headings
- Paragraphs
- Lists
- Links
- Tables
5. Write readable content
- Tone of voice and scale of register
- Word choice
- Abbreviations
- Sentences
- Active and passive voice
- Hidden verbs
- Personal pronouns
- Noun strings
- Concise writing
6. Create accessible content
- Legal context in Australia
- Overview of Web Content Accessibility Guidelines 2.1
- Text alternatives (short, long, null)
- Colour
- Contrast (text, images)
- Images of text
Great resources
Whether you do this training online or face-to-face you’ll get:
- printed workshop notes including checklists to help you apply what you’ve learned
- electronic presentation materials
- online resources — exercises, templates and cheat sheets
Comments from some of our participants
The examples were well chosen and made the ‘theory’ come to life
Very comprehensive — loved the exercises
Enjoyed being involved in presenting some of the training. If I did it again, I’d still get something out of it
Practical, no nonsense approach. Covered exactly what I was looking for and was pitched at the right level
Practical notes, backed up with examples and further reading
Very thought-provoking and great use of real examples
Incredibly useful. Everyone writing for the web should know this stuff
Make it compulsory for anyone who writes for the web!