Writing for the web

Learn design and writing techniques to help you bring your content to life and engage your readers.

Offered as a public course, webinar series, or in-house.

Suitable for anyone who writes for their organisation’s website or intranet. Ideal for web writers, editors and content managers, but also relevant for subject matter experts.

Consistent with the Web Content Accessibility Guidelines 2.1 and the Australian Government’s Content Guide and Content Strategy Guide.

Comprehensive course content

1. Users’ online reading behaviour

  • Common online reading behaviours
  • Varied reading and technical skills
  • People with disabilities

2. Publishing useful content

  • Avoiding ROT (redundant, outdated, trivial content)
  • Planning before you write
  • Maintaining existing content

3. Making content findable

  • How people find and re-find content online
  • On-page SEO and beyond
  • Keywords
  • Titles
  • Meta descriptions
  • Folder and file names

4. Designing scannable content

  • Structure
  • Headings
  • Paragraphs
  • Lists
  • Links
  • Tables

5. Writing readable content

  • Tone of voice and scale of register
  • Word choice
  • Abbreviations
  • Sentences
  • Active and passive voice
  • Hidden verbs
  • Personal pronouns
  • Noun strings
  • Concise writing

6. Creating accessible content

  • Accessibility standards in Australia
  • Text alternatives (short, long, null)
  • Colour
  • Contrast (text, images)
  • Images of text

Great resources

Whether you do this training online or face-to-face you’ll get:

  • printed workshop notes including checklists to help you apply what you’ve learned
  • electronic presentation materials
  • online resources — exercises, templates and cheat sheets

Comments from some of our participants

The examples were well chosen and made the ‘theory’ come to life

Very comprehensive — loved the exercises

Enjoyed being involved in presenting some of the training. If I did it again, I’d still get something out of it

Practical, no nonsense approach. Covered exactly what I was looking for and was pitched at the right level

Practical notes, backed up with examples and further reading

Very thought-provoking and great use of real examples

Incredibly useful. Everyone writing for the web should know this stuff

Make it compulsory for anyone who writes for the web!