Writing for the web course participants’ guide

Exercise 2: Make content findable

Part 1: Review using checklist

Use the findability checklist to review the title, meta description and file/folder name for the following two examples.

Make a list of what is done well, and what needs improvement. Compare your ideas to our suggestions.

Example 1

Department of Premier and Cabinet: By-law directory web page

Title: Department of Premier and Cabinet

Meta description: none

File name/slug (last part of URL): council_by-laws

Example 2

Compare the Market: How to reduce your gas bill web page

Title: How to reduce your gas bill | Compare the Market

Meta description: There are many things we can all do to save on gas usage and bills. Here are our top 13 tips on how to reduce your gas bill this year.

File name/slug (last part of URL): gas-saving-tips