Avoid content ‘ROT’
ROT is an acronym that stands for 'redundant', ''outdated', 'trivial' - all things you don't want your content to be.
Summary: Make sure your content is current and relevant to your users.
ROT is an acronym that stands for 'redundant', ''outdated', 'trivial' - all things you don't want your content to be.
ROT explained
Make sure your content is not:
Redundant – a copy or rehash of information published elsewhere. It frustrates search engines and confuses users.
Outdated – no longer current, or no longer relevant. Users may be misled, make errors or lose trust in your website as a source of useful information.
Trivial – tells users what they already know or they don’t need it so they’re unlikely to bother reading it.
Causes of content ROT
Content ROT is caused by:
- a poor understanding of your users, why they came to the site and what they need
- focusing too much on publishing/meeting a deadline
- forgetting to evaluate, monitor or maintain content.