Publish useful content

GOAL: Make sure your content is useful and relevant to your users so they keep coming back.

To keep published content relevant and useful we suggest you:

• keep an up-to-date inventory of all of the content on your website
• design a content planning process that everyone agrees to use
• understand if users value the content - review usage stats and feedback
• work out how often each piece of content should be reviewed
• schedule content maintenance tasks - are there enough hours in your week?
  

Find out how to:

• Avoid content ROT
• Plan your content
• Manage content