Writing for the web guide
How to create content that is findable, useful, scannable, readable and accessible.
Use this guide when you create, update or review online content. It will help you to write and design content to suit how people read and behave
online.
Using the guide
Our aim is to give users a better experience of our content.
Our techniques, tips and recommendations are arranged by the content outcome we aim for: useful, findable, scannable, readable and accessible. We give you goals to aim for and checklists to help get there.
Or you might prefer to go to our content elements section to find out how to write effective:
- page titles
- meta descriptions
- structure information
- headings
- paragraphs
- sentences
- links
- lists
- words, style, readability
- image alt text
Standards and guidelines we meet
This guide meets the content requirements of:
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